Surgical Targeting
Reach people who already have their wallet out β not the masses who'll scroll past. We build custom and lookalike audiences rooted in buyer behavior, not vanity follower counts. Cold traffic is a cost. Buyers are an investment.
You're spending $2k, $5k, maybe $20k a month on Facebook Ads and the dashboard lies to you. Conversions are "there" but the bank account disagrees. You deserve a partner who treats your money like it's their money β and who has the receipts to prove it works.
No pitch deck. No 40-slide deck. Just a straight 30-minute look at where your money is leaking and how to plug it.
The Three Levers
Most accounts fail because one of these is broken. We audit all three before we touch a single campaign.
Reach people who already have their wallet out β not the masses who'll scroll past. We build custom and lookalike audiences rooted in buyer behavior, not vanity follower counts. Cold traffic is a cost. Buyers are an investment.
Every ad you see is fighting for attention in 1.2 seconds. I write hooks, angles and offers that earn the click. We test in batches, kill the losers fast, and double down on the creatives that actually print revenue.
A launch day is the start, not the finish. We monitor CPM, CTR, CPA and ROAS daily, iterate on bids, placements and creative weekly, and scale budget only on ads that have proven they can deliver. No hopeful thinking β just data.
Solo Expert vs. Agency
An agency charges you $3kβ$8k/month, then assigns your account to a 23-year-old junior who's running 40 other clients. You get a monthly report full of impressions and a 48-hour reply window.
With me, you get the person doing the work. Same Slack. Same Zoom. Same number on the receipt. Every dollar of your retainer goes into the work, not a Manhattan office lease.
Free Download
Grab "The 7-Step Facebook Ad Checklist for 2026" β the same framework I run on every client account, distilled into 12 pages you can apply this afternoon.